A game lets you roll a fair die once. The payoff is $1 for each dot on the upturned face. At what price should the ticket be set?
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#Expected payoff
Each face from to is equally likely and pays its own value, so the expected payoff is their average,
#The fair price
A risk-neutral ticket price is exactly the expected payoff, $3.50. Charge more and the seller profits on average, charge less and the player does, and at $3.50 neither side holds an edge. Any premium above that is what the seller would add to cover risk or turn a profit.